Why did we create the Active Beauty series? Trends! Facts! Answer!
Cosmetics designed for athletes is a recent trend in the cosmetics industry. This is a group of consumers who require specialized care, including both complete protection from adverse weather conditions, as well as adequate hydration and nourishment of the skin.
Active beauty (Active Beauty) is one of the most important trends in cosmetic markets around the world. Consumers want products that are comfortable to use, convenient to apply, that will properly act and behave on the skin while exercising, benefit body condition and appearance. And we’re not just talking about skin care products.
Cosmetics for athletes are supposed to facilitate training. They should prepare the body for increased physical exertion, as well as relax the muscles after exercise. It is important to protect the skin from air pollution, excessive UV radiation. At the same time, these products, are intended to be a response to the needs of female consumers related to daily care, hence in the series as many as 7 complex cosmetics.
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