AVA conquers the Korean cosmetics market

It is’t known from today that South Korea is the source of cosmetic inspiration throughout the last years. The trend of K-Beauty impresses European clients who are willing to use multi-stage care. Time to reverse trends! We had the opportunity.

On May 9-11, 2019, the 33rd edition of Cosmobeauty Seoul 2019 was held. It is the most important exhibition event for the cosmetics industry in the Republic of Korea.

Over 50,000 people participated in the previous edition of Cosmobeauty Seoul. participants, including 342 exhibitors in 514 pavilions. Among them, the Laboratorium Kosmetyczne AVA could not be missing. This year’s event was even bigger.

During the fair, our representatives presented the latest trends from the AVA Cosmetics Laboratory to the Koreans – probiotic stimulation of youth from ProRenew and reversing the aging process with the help of Mi-Mic Bio Lift.

News and cosmetic hits (such as Snow Algae, Asta C +, Youth Activators, Aloe Organic and Cocktails of Youth) enjoyed great interest.

We are convinced that Korean women will soon be inspired by Polish cosmetics from the wings of Laboratorium Kosmetyczne AVA and our cosmetics will be even more popular in Korea than at present :).