Autumn – we have started the fair season in Poland, at the Beauty Forum. Now, it’s time to move the action to some faraway land…
Our Laboratory is proud to take part in the largest Health & Beauty Fair in Columbia, organised by CORFERIAS – the International Industrial Trade Fair of Bogota. The 17th edition of the Belleza y Salud is the main symbol of development, promotion and business of the cosmetic and health branch in the country.
How does it work? Between 3 and 7 October, experts as well as both Colombian and foreign companies meet in order to present everything fresh in the cosmetic sector – products, trends and events, all of them designated for modern women and men alike.
This fair is no doubt a leading star of the Latin America. Cosmetic labs, producers of professional beauty equipment, entrepreneurs from the SPA & Wellness branch… Everyone wants to be here, for it’s a marvellous chance to find potential business partners, introduce products and services onto the market, support and position your brand as well as to create new strategic bonds or conduct specialist market analyses in the sector of your interest. Quite understandably, then, we just couldn’t miss the chance 🙂 .
The AVA stand enjoys a wild popularity. Many Guests are interested in the cosmetics from a faraway European country, very exotic from their point of view. Especially the ecological products conquer the visitors’ hearts. Thanks to the Belleza y Salud Fair, brand new horizons open to us. Not only is Columbia just within our reach now, but the whole South America as well, no doubt about that!
In Colombia, our cosmetics are distributed by a subsidiary – the AVA ECO Colombia S.A.S. For a good start, we have introduced 15 products from the following series onto the Latin America market:
Yet, we do have appetite for more and intend to expand our offer for the Columbian shops even further. One day, the entire AVA collection will be available there.
Yet, the man does not live on the fair alone 🙂 . Our representatives take as much advantage of their free time spent there as they can, eager to learn more about the Colombian capital, Bogota, a metropolis of barely 7 million people…
Although we mostly associate South America with extreme exoticism, there are some places which do resemble our Warsaw quite much…
There are even palm trees in the streets… 🙂
Warmest regards from Bogota!